About Us

The People Data Company provides consumer research at the point where people and technology meet.

The generation of influencers who will determine the future of global brands live their lives through mobile devices.

The People Data Company gives you access to that interaction. Transforming the way you view and talk to consumers and delivering the highest quality insights.

 

Our cutting edge data gathering technology powers everything we do. It is the combination of this with our carefully recruited consumer panels in hard to reach markets that brings the data you need to vivid life.

 

The People Data Company is a global organization of technology, operations, and client-success professionals.  Headquartered in New York, the People Data Company provides a unique understanding and perspective on consumers and their behaviours in rapidly changing and evolving markets. 

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The Covid Challenge to insights

Consumers have changed: everything brands knew about consumers and purchase and consumption habits is now unknown.
Market research approach has changed: Face to Face disrupted and must evolve.
Media mix must change: broadcast, OOH, experience, digital, social and influencer marketing allocations?
Budgets have changed: research must become better, faster, cheaper.

Solution

Highest quality mobile panels
• Identity confirmed
• Compliance monitored
• Responses checked
• Bad actors replaced
Advanced mobile research technology
• Native mobile surveys
• Location tracking
• Passive metering
• Audio content recognition
• Picture with meta-tagging
• Remote video surveys
Integrated, value-adding services
• Tagging
• Reporting
• Analysis

Clients can build custom integrated solutions from PDC’s panels, data and productized service offerings

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