The People Data Company provides consumer research at the point where people and technology meet.
A Mobile First Approach to Media, Advertising, and e-Commerce Behaviour Insights
People Data Company, Inc (“PDC”) provides marketers with previously unobtainable consumer mobile activity data that enables better, faster, and more balanced data-driven decisions. We do this with innovative technology and business models that enable clients to pool purchasing power for economies of scale while tailoring subscriptions to their precise needs.
PDC enables consumers to monetize data regarding their activity, mobile journeys, and opinions in an ethical, transparent, generous and protected way. We aim to be the shining example of the right way to harvest consumer data; more like Robin Hood than Darth Vader.
PDC operates globally with a distributed team of innovators, opt-n consumer panels, and business models appropriate for both agencies and brands.